Driving tech-fuelled commerce in Southeast Asia: How Grab, Shopee and Lazada do it

Grab, Shopee and Lazada discuss innovation and e-commerce in the Southeast Asia region during a Campaign360 virtual conference.

E-commerce is accelerating in Southeast Asia but a significant percentage of transactions remains physical, says Ken Mandel, Grab’s regional managing director of GrabAds and brand insights.

But does it really matter for brands?

"It is an omnichannel world...