Effective digital marketing begins with an emotional connection

Biprorshee Das

Techdivine Creative Services CEO Ananthanarayan V takes attendees through the critical points of effective digital marketing at the World Digital Marketing Congress 2020 in Mumbai, India.

In a bid to ‘trend’, gain followers on social media and boost digital engagement, brands often tend to lose sight of the bigger picture – what the customer wants. What is being ignored is the meaningful connection that needs to be built with the consumer. 

For a digital marketing strategy to be truly successful and provide the desired ROI, a brand must consider several factors like optimised content, conversations and emotional connections with consumers, specific goals with clear timelines among others.

Speaking at the World Digital Marketing Congress 2020 in Mumbai, India, founder and chief executive officer, Techdivine Creative Services,...

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