Five ways to bank on brand memorability in India

Breaking taboos and engaging a rap artist are just some of the ways India’s big brands created successful marketing campaigns.

Successful marketing campaigns by three big brands in India – HDFC Bank, Whisper and Spotify – prove that, if done right, flouting conventional marketing rules can actually drive scale.

Their three brand representatives share how they gained traction

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands