Greenhouse by Wells Fargo: An “endorsed brand” that mixes historic equity with startup energy

Greenhouse by Wells Fargo, a financial-services offering centered around a mobile app, has based its approach on using digital tech to solve long-term consumer painpoints.

Last year, Wells Fargo introduced a mobile-banking app to help consumers overcome various painpoints on their financial journey.

Greenhouse by Wells Fargo – the name given to the financial-services provider’s digital-first banking solution – is currently available in seven states for users of devices made by tech giant Apple: California, Florida, New York, Oregon, Pennsylvania, Texas, and Washington.

The brand further provides a new spin on banking through providing customers with a slate of money-management tools intended to assist users conduct financial planning, save money, and control their outgoings.

More specifically, it uses two bank accounts to encourage a different...

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