GroupM’s five pillars of responsible media investment

Brands need to reflect their values when making decisions about their media spend, or else risk suffering from profound reputational consequences.

GroupM, the media investment arm of agency holding company WPP Group, is drawing on five key principles as it makes spending decisions that can benefit its clients while supporting trustworthy, safe and diverse content providers.

Christian Juhl, GroupM’s global chief executive, outlined these various “pillars” – which underpin the organization’s “Responsible Investment Framework” – during a session at Lions Live, an online event held by LIONS, a sister brand of WARC.

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