GroupM, the media investment arm of agency holding company WPP Group, is drawing on five key principles as it makes spending decisions that can benefit its clients while supporting trustworthy, safe and diverse content providers.
Christian Juhl, GroupM’s global chief executive, outlined these various “pillars” – which underpin the organization’s “Responsible Investment Framework” – during a session at Lions Live, an online event held by LIONS, a sister brand of WARC.
The five pillars
- Diversity and inclusion
- Responsible journalism
- Responsible data use
- Brand safety
- Environmental conscience
- Diversity and inclusion
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