How Amazon is making Alexa more than a household name

This event report outlines how Amazon is seeking to extend the presence of Alexa, its voice-activated digital assistant.

How Amazon is making Alexa more than a household name

Stephen WhitesideWarc

Artificial intelligence (AI) is largely about potential.

But after approximately 18 months on the general market in the US, Alexa - an AI-driven digital assistant from Amazon which understands, analyzes and replies to natural language, and is best known for powering the brand's Echo, Dot and Tap interactive speakers - is also about revenue.

Although Amazon has not released official sales figures for the Echo, insights firm Consumer Intelligence Research Partners estimates that over 5.1 million devices have been sold to date. NPD, another research...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands