How analytics and benchmarks shape Dagne Dover’s strategy

Dagne Dover, the direct-to-consumer handbag and accessories brand, is using analytics and benchmarking to help guide its strategy.

Dagne Dover, a direct-to-consumer handbag and accessories manufacturer, faces a common dilemma for any small, rapidly-growing brand: big ambitions but scarce marketing resources.

Founded in New York in 2012, the company sells three broad collections – the Leather, 365 Neoprene and Signature lines – and possesses a burgeoning product slate that extends from tote bags, wallets, and clutches to backpacks and fanny packs.