How Arby’s transformed one TikTok video into a viral triumph

Arby’s, the quick-service restaurant chain, scored a viral success on video-sharing app TikTok by seizing on an unusual marketing opportunity.

Arby’s, the restaurant chain, successfully turned a single TikTok video – involving the surprise appearance of its menu on a flatscreen TV purchased for $25 by an influencer – into a campaign that generated more than a billion impressions.

In October

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