How Avocados From Mexico kept sales strong throughout the pandemic

As COVID-19 began to spread, Avocados From Mexico faced the challenge of consumers avoiding stores, trying not to touch products, and seeking to contain their expenditure.

Why it matters

For products that are usually associated with in-person shopping, such as fresh food, the instant change in shopper habits during the COVID-19 pandemic was particularly challenging. Adapting to new behaviors in a holistic way, from packaging to produ

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands