How business-to-business marketers can become true “growth drivers”

Research by agency Stein IAS, in conjunction with consultancy The Effectiveness Partnership and WARC, has identified the traits and capabilities of top-performing business-to-business brands.

Business-to-business (B2B) marketing has undergone a profound shift from being a simple “enabler” of sales and growth to playing a central role in boosting market share, disrupting industries and moving brands into new geographies.

This learning emerged from a survey of senior enterprise-to-enterprise marketers by Stein IAS, a B2B agency, working with The Effectiveness Partnership, a consultancy, and WARC. More specifically, the research drew on a poll of executives at firms bo

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