How Deloitte takes the terror out of data to tame information overload

Deloitte Digital, the creative digital consultancy, has made significant progress in leveraging the data streams now on offer, but still believes there is work to be done in this area.

“Humanizing data allows us to become more human marketers,” insists Alicia Hatch, CMO at Deloitte Digital, the creative digital consultancy.

“But it’s a process. And we’re not done.”

Alicia Hatch, CMO, Deloitte Digital

To accelerate the march to that goal of humanized information, Hatch is one of a core group of elite global marketing leaders who’ve pledged, in the words of Marc Pritchard, Procter & Gamble’s chief brand officer, “to take back control of marketing.”

More specifically, Hatch is a member of two dedicated committees – “Data and Technology” and “Talent and Organization” – that form part of...

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