How Discover Puerto Rico is building a new destination brand

Discover Puerto Rico, the tourism body for the island, is developing a new brand positioning and augmenting its data capabilities.

Discover Puerto Rico is a new marketing organization challenged to craft a fresh brand positioning for the Caribbean island.

“There will be a large-scale brand campaign that will ladder up to the unveiling of the brand identity in Q1 [2019],” Leah Chandler, the CMO of Discover Puerto Rico. which opened its doors this July.

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