A direct relationship with customers is core to British shoe manufacturer Dr Martens’ strategy. Though much of its business remains wholesale, the focus on a direct-to-consumer relationship through its website and on an extensive global network of st for its full year report in August, with the possibility of a stock market flotation in 2021.
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.