How Hindware is merging digital platforms with traditional retail in India

Hindware, a premium bathroom modelling company from India, is using digital and social media platforms to inform its traditional retail formats and shorten the customer journey.

Here’s a little-known piece of trivia: the #bathroomselfie may have a lot more social traction than you might think.

“It is apparently the most associated social buzzword with this (bath) category,” revealed Anamika Sirohi, vice president and head of marketing for India-based bathroom modelling company Hindware at the recent MRMW Asia 2018 conference in