How influencers helped Wisconsin Cheese achieve “rind-blowing” results

Wisconsin Cheese, an organization that champions the state’s cheese and cheesemakers, tapped the power of influencers to transform consumer perceptions.

The role of cheese in the lives of the people of Wisconsin is crystal clear: dairy is a $46 billion a year industry, making it far bigger than the orange industry in Florida or potatoes in Idaho.

Around 90% percent of the milk produced in the Badger S

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