How Mondelez is reformulating for Asian consumers

Low Lai Chow

Snack food maker Mondelez is evolving its product portfolio to suit post-COVID trends.

There’s a collective silver lining to be found in COVID-19: health is now at the forefront of people’s minds.

“Consumers’ awareness of health is increasing – the COVID-19 situation made it more important,” said Chew Pei Gee, nutrition strategy and communications manager for Mondelēz International in AMEA, at the recent Food Industry Asia-organised event, FIA Dialogues.

With snacks a source of comfort food in these trying times, there is a key role for a snack-food giant like Mondelez to play in the pandemic. As Chew added, the food industry – Mondelez included – is responding in two ways: reformulation of...

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