How NPS can be more than just a recommendation

Net Promoter Score is used by many companies as a way of measuring their customer experience, but few make use of all the data collected.

Business and brands often trumpet good NPS scores, and why wouldn’t they when, as in the case of Colt Technology Services, they are an extraordinary 49 points above the sector benchmark (64 v 15).

That puts the “infrastructure company for digital transformation” on a par with the likes of consumer-facing brands like Amazon (62) and Netflix (68) in terms of customer experience.

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