How putting the customer first pays off: lessons from Beyoncé, the CEO and your own staff

This event report considers how a focus on customer experience can drive advocacy and sales.

How putting the customer first pays off: lessons from Beyoncé, the CEO and your own staff

Andrea Sophocleous

The battle for brand attention and loyalty is at a premium today and to succeed, brands need to over-deliver on customer expectations. But when customer expectations have increased 24% in virtually all categories in the past decade, according to data

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