How Suprane used mobile gaming to reach medical professionals

Suprane, an inhalation product made by Baxter International, successfully connected with a target audience of medical professionals via mobile gaming.

Airway Ex is a mobile game with an unusual premise.

The player’s task is to deliver the exact right amount of anesthesia to a patient in surgery. If it’s too low, the patient wakes up on the operating table (a bad story for the patient and...