How Suzuki and Diageo judge marketing success in Australia

This event report discusses how Diageo and Suzuki are developing their advertising strategies in Australia, with a particular focus on television.

How Suzuki and Diageo judge marketing success in Australia

Andrea Sophocleous

The digital-fuelled proliferation of new advertising channels is helping smart marketers reach targeted audiences, but television – particularly thanks to the new trend towards "event TV" – remains the go-to medium for driving reach and b

Andrea Sophocleous is a freelance journalist. She can be contacted at .

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