How to do video on LinkedIn

LinkedIn undertook research into the top-performing videos on the platform across EMEA to understand what works best.

There’s plenty of advice of advice available about video best practice – but much of that is geared towards B2C activity and isn’t necessarily relevant for the typical B2B business. The thought processes, time lines and expense involved tend to be poles apart.

Popping into a shop to pick up a packet of crisps doesn’t require much mental effort or deep pockets – and your choice might well be influenced by an ad you’ve seen recently.  But if you’re involved in a decision about which technology your business is going to invest in?

“If I want to make a recommendation...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands