How travel brands are preparing for the new normal in Asia

Travel brands face unique challenges during the COVID-19 pandemic and have attempted to innovate rapidly as consumers adopt new behaviours.

How travel brands are preparing for the new normal in Asia

John Brown, CEO of online travel agent Agoda, and Eric Gnock Fah, co-founder and COO of in-destination travel booking platform Klook, discussed their respective strategies at Web in Travel’s WiT Virtual Summit.

Their advice for other brands included the following:

  • Understand the new travel consumer
  • Make local travel a priority
  • Provide reassurance to wary consumers
  • Find digital and in-person opportunities
  • Bring experiences home
  • Help travel operators adjust to the new normal

Understanding the new travel consumer

“The customer looks somewhat different now than they did a few months...

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