How winning brands grow, and why stagnant brands don’t – a 2020 update

This article discusses the updated 2020 results from DVJ Insights’ growth study exploring why winners grow more than the average and why losers grow less.

DVJ Insights is a research company that, for the last five years, has asked a crucial question. What do successful brands do that leads to growth? Almost as important is the converse question. What should brands avoid doing?

It does this, simply, by categorising brands that grow more revenue and profits than others as winners. Those that grow less than the pack are, naturally, losers. (WARC covered the last year.)

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