How Target rebounded from data breach and image immolation

This event report shows how Target, the retailer, bounced back from a high-profile data breach to transform its brand strategy and messaging, and thus restore its reputation with consumers.

How Target rebounded from data breach and image immolation

Geoffrey Precourt Warc

In December 2013, Target Corp. was making headlines all over the world. A data breach – the unintentional release of confidential information covering as many as 110 million customers – tarnished the venerable brand in a way that it could