Huawei, the Chinese telecoms brand, has been much in the news in 2019 as it finds its networking business at the centre of a dispute between China and the US over trade and security issues. But the company is about more than connectivity and 5G; it's also got a thriving consumer business in Asia, where its smartphone handsets and consumer electronics are well known.
Finding itself in the crossfire hasn't made life easy for Andrew Garrihy, global chief brand officer for Huawei's consumer business and chief marketing officer for its consumer business in Western Europe. Tasked not just with...