India Retail Trends: Mobile and the future of omnichannel marketing

76% of people use mobile for discovery in India, and with mobile uptake soaring, the device is set to drive the future of omnichannel retailing in India.

According to Prateek Sinha, industry manager for retail and e-commerce at Facebook India, India’s mobile phone boom will help drive omnichannel retail trend in the country. Traditional retail is here to stay, but with e-commerce on the rise, it’s...