According to Prateek Sinha, industry manager for retail and e-commerce at Facebook India, India’s mobile phone boom will help drive omnichannel retail trend in the country. Traditional retail is here to stay, but with e-commerce on the rise, it’s...
India Retail Trends: Mobile and the future of omnichannel marketing
76% of people use mobile for discovery in India, and with mobile uptake soaring, the device is set to drive the future of omnichannel retailing in India.
