India’s future is voice, but cracking the language code will be key

Voice-based marketing is slated to receive a major thrust in India as marketers hope to net new, vernacular language-speaking digital consumers, but there are still many challenges ahead.

The driving forces behind India’s forecasted jump in digital advertising over the next few years will be voice, video and vernacular due to the lowering data costs.

In media reports, Ashish Bhasin, chairman and chief executive - South Asia, Dentsu Aegis Network (DAN) noted that India has about 500 million people on the internet today and in the next three to four years, another 300-400 million people will join in.