Maximising CTAs with UGC at scale: The under-tapped opportunity in social commerce

Explores the benefits for advertisers of using visual call-to-actions in digital media, including user-generated content.

The biggest e-commerce challenge that companies are facing today, according to Mimrah Mahmood, APAC regional director of media solutions at Meltwater, is their “inability to scale”.

“A lot of organisations run things manually,” Mahmood observed at the recent FUTR Asia Summit in Singapore. “There’s someone copying things from an Excel file to another file, and once you start to realise that there are so many customers and you’re processing at fast pace, you start to become a machine in the whole loop.

“You get exhausted and [can’t] keep up with it.”

Summarising the three different opportunities in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands