Megatrends for the media and entertainment industry

A report by the International Trade Association for Broadcast & Media Technology (IABM) on the state of the media and entertainment (M&E) industry finds that organisations are busy preparing for a digital future.

Pandemic-led lockdowns have boosted media consumption, with  viewers now more digital-savvy and moving across media platforms easily.

These developments are driving “media organisations to invest in content technology at scale”, International Trade Association for Broadcast & Media Technology (IABM) senior research analyst Olga Nevinchana said at the recent Asia Tech x Sin

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