MGM Resorts cracks Facebook code with online video

This event report looks at how MGM Resorts International shifted its online marketing towards video to increase its reach on Facebook and other social media.

MGM Resorts cracks Facebook code with online video

Reed Karaim

Nobody can put on a show like the Las Vegas hotels and casinos that form the core of MGM Resorts International, the gaming and resort firm with 23 properties around the globe.

But until two years ago, a company that prides itself on its ability to engage and entertain had fallen short of both in the world of social media.

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