Online communities present a never-before opportunity to brands

Biprorshee Das

Brand and Deliver’s Erik Winther Paisley outlines how communities form online and the need for brands to engage at the Zee Melt conference.

While the COVID-19 pandemic impacts many aspects of economies and lives, this is also a unique cultural moment – one in which marketers can learn a lot about communities and how to reach out to them. A key part of this, said Erik Winther Paisley, ins

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