Online communities present a never-before opportunity to brands

Brand and Deliver’s Erik Winther Paisley outlines how communities form online and the need for brands to engage at the Zee Melt conference.

While the COVID-19 pandemic impacts many aspects of economies and lives, this is also a unique cultural moment – one in which marketers can learn a lot about communities and how to reach out to them. A key part of this, said Erik Winther Paisley, ins

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