Pfizer boosts its reputation with corporate brand building

This event report outlines how Pfizer, the pharmaceutical company, enhanced the status of its corporate brand.

In May 2016, Pfizer launched its first corporate branding campaign in roughly a decade.

The effort began with a "Before it Became a Medicine" TV spot – which begins with a young dad taking a pill, then carries the viewer along the multi-stage process detailing how a new drug goes from an initial brainwave to a finished product &nd