Marc Pritchard has a stark warning about the future of advertising.
“I would say the days of advertising as we know it today are numbered, and we need to start thinking about a world with no ads,” asserted the chief brand officer at Procter & Gamble – the world’s biggest advertiser, with an annual budget topping $7 billion.
The initial drivers of this transformation include a decline of television viewing and the rise of digital media. As a consequence of such shifts, many content and commercial decisions are now being made by...