Pinterest strives to combine inspiration with shoppability

Pinterest’s Head of Retail Tim Woollias on how brands can make shoppable content more immersive.

The shift to shoppable media is accelerating. TikTok has become the latest social platform to trial in-app shopping formats, in the hope of mirroring the huge success of its Chinese equivalent, Douyin, which reportedly ran up $26bn in online sales in its first year of operating.

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