Post-normal people: Or why anticipating chaos beats planning for risk

Post-normal is a set of tools that attempt to help us understand a world in which uncertainty is not a bug in the system but fundamental to the system itself.

Why it matters

Individuals and organisations are overwhelmed by an anxiety-inducing world of chaos and contradiction – understanding postnormal theory offers an introduction to a more resilient way of anticipating uncertainty using advanced media.

Takeaways

  • Businesses need to shift their thinking toward fundamental uncertainty.
  • Approaching issues in terms of problems and solutions is less useful in complex systems than thinking in terms of sensing inputs and using those to inform responses.
  • The advantage of a highly mediated world is that there is a way to not only find these inputs but to use what we know about their effects on...

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