Why it matters
Individuals and organisations are overwhelmed by an anxiety-inducing world of chaos and contradiction – understanding postnormal theory offers an introduction to a more resilient way of anticipating uncertainty using advanced media.
Takeaways
- Businesses need to shift their thinking toward fundamental uncertainty.
- Approaching issues in terms of problems and solutions is less useful in complex systems than thinking in terms of sensing inputs and using those to inform responses.
- The advantage of a highly mediated world is that there is a way to not only find these inputs but to use what we know about their effects on...