Social commerce: Taking offline’s friendly shopping experience online

Ogilvy’s Andreanna Leclerc discusses what social commerce entails and how brands can leverage it effectively with the three states of social commerce, five important dimensions and four behavioural design principles.

Social commerce is one of the most powerful tools for generating a purchase action and it doesn’t have to come from a paid ad or an obvious buy here space, says Andreanna Leclerc, head of social and performance, Ogilvy Asia.

She was speaking at Meltwa

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