Spotify opened out its research methods to go deeper into 2020 listening trends

Spotify, the music streaming service, looked deeper into the strange listening data that was coming out of its platform at the beginning of the pandemic and came up with lessons about how to understand users at a time of high stress.

Sweden-headquartered audio streaming platform Spotify is privy to vast amounts of listening data from its 345 million users (155 million of those are paying subscribers, per the company). In March of 2020, Dominika Mazur, Senior User Researcher at Spotify, was just beginning to work remotely full time and had been tasked with interpreting the signals coming from the noise.

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