The CMO’s guide to B2B attribution and reporting

Some of Asia’s B2B marketers are finding marketing attribution and reporting to be a challenge, according to the marketing heads of Mercer and Adobe.

Marketing attribution and reporting remain a major challenge for Asia’s B2B marketers, with many “emerging marketers” unable to describe their lead nurturing process or attribution model. 

According to research from Adobe’s State of B2B Marketing in Asia whitepaper, 51% of B2B marketers don’t know or don’t have an ROI benchmark target set for their marketing spend. 

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