The future e-commerce trends catching L'Oréal's eye

L'Oréal, the beauty company, believes e-commerce is essential for its future growth, and is thus attempting to prepare for the next wave of innovation in this space.

L'Oréal is keeping a perfectly made-up eye on the future of e-commerce .

The beauty company already generates $2.5bn in e-commerce sales through a nuanced strategy that has involved partnering with international and local digital retailers, adopting a test-and-learn philosophy, and spreading best practices around the world.

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