The OOH opportunity to build, measure and amplify marketing

Moving Walls’ Srikanth Ramachandran argues that OOH is poised to play a central role in amplifying marketing in a digital-centric world.

Out-of-home (OOH) – including retail and cinema media – is still massively undertapped by marketers.

“When we look at how advertising dollars are being spent, there is a bit of inequality,” was what Srikanth Ramachandran, group CEO of media tech company Moving Walls, observed recently at the Digital Marketing World Forum (#DWMF) Asia.

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