Today’s trend in China, tomorrow’s trend worldwide? A “what if” peek at future marketing

The world is looking to China for the future of marketing as it sets the trends in media and technology innovation – at the recent Spikes X Campaign Asia event, media agency Mindshare China shared what lessons brands can learn from them.

Immortalised in films, a celebrity could remain ageless in that snapshot in time. But what if advances in technology allows him or her to be replicated, expanded upon and productised for advertising, many years down the road?

The above was just one sample provocation on the future of the media industry, as shared by Mindshare China at the recent Spikes X Campaign Asia event.

Here are three areas the media agency observed about today’s trends in China and how they may turn out in tomorrow’s marketing.

1. Temporal sponsorships

In future, celebrities may just sign endorsement deals that entail which...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands