Today’s trend in China, tomorrow’s trend worldwide? A “what if” peek at future marketing

The world is looking to China for the future of marketing as it sets the trends in media and technology innovation – at the recent Spikes X Campaign Asia event, media agency Mindshare China shared what lessons brands can learn from them.

Immortalised in films, a celebrity could remain ageless in that snapshot in time. But what if advances in technology allows him or her to be replicated, expanded upon and productised for advertising, many years down the road?

The above was just one sample provocation on the future of the media industry, as shared by Mindshare China at the recent Spikes X Campaign Asia event.

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