Understanding the customer journey to drive loyalty at Delivery Hero

Delivery Hero, the company behind restaurant delivery brands such as Hungry House, drilled down into not only the consumer’s experience, but the drivers’ and restaurants’ in order to smooth the journey and ensure loyalty.

Businesses often amass large volumes of data without really knowing what they're going to do with it all and the digital era, with its ever-growing number of platforms and devices, has exacerbated the situation. Delivery Hero, the world's largest onl