Volkswagen’s new strategy: dreams of electric fleets

Volkswagen (VW), the German carmaker, is going electric; here the brand’s CMO talks about reducing paid media spend, thinking in terms of software, and growing a new category.

Volkswagen, the German carmaker, has realigned its entire enterprise toward the goal of becoming the global leader in electric mobility, making it affordable to millions of people. The company outlined what the new direction takes in a document published last December.

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