What brands can learn from Unilever’s purpose-led growth

Purpose is at the centre of all that Unilever does – not just because the consumer goods giant believes it is the right thing to do but because it is also the best way to ensure long-term growth.

Marketing in the new normal must entail purpose and Unilever has the numbers to show for it.

“Our sustainable living brands – or those brands with purpose – grow 69% faster on average and deliver 75% of Unilever’s growth overall,” said Ang Shi Yan, Un

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