What the end of lockdown means for entertainment consumption habits

A Vivendi study found that nearly half of global consumers expect their media behaviours to permanently change after COVID-19.

As consumers tried to pass the time during COVID-19 lockdowns, many whiled away the hours with social media, digital video and podcasts – and some even paid for digital content for the first time.

The question many advertisers and media owners find themselves now asking is the extent to which these behaviours will continue after the pandemic fades into memory.