What Unilever and Domino’s Pizza learnt about sticky content in Indonesia

Unilever and Domino’s Pizza share some lessons in adapting a global playbook to local rules in a market like Indonesia, during the FUTR Asia Summit in Singapore.

Being first to market, as Unilever senior global brand director Kartik Khare sees it, can be an advantage for brands, but not always for content.

“We are lucky to have brands which are very big, as we were early in the markets,” said Khare, during the FUTR Asia Summit in Singapore. “But if it’s content, being early to market is only advantageous sometimes. Most of the time, it’s about the righ

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands