Why Levi Strauss moves fast and puts values before profit

The CMO of US apparel company Levi Strauss explores lessons from the pandemic and where the brand goes next.

Early in the pandemic, when the situation was volatile, uncertain, complex, and ambiguous, the American apparel company Levi’s shut its stores around the world.

“There wasn’t revenue coming in, we didn’t know when they’d be able to reopen so we defini

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