Why premium media drives impact of video ads

Hosting video advertising on premium media sites can make a difference in boosting consumer trust and effectiveness.

The popularity of video is exploding in Asia, according to Phil Townend, APAC chief commercial officer of video ad tech company Unruly.

“From a relatively slow start, we are now seeing video as a key medium for advertising,” he said at the recent Video Marketing Strategies conference in Singapore.

“A lot of audiences are much more emotionally engaged with video advertising in Southeast Asia than they may be in other markets, so it really is a good medium for winning hearts and winning minds.”

But it matters where these ads are viewed: either on premium media with journalistic content,...

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